The Advertising Campaign
"A new comparative procedure".  This is the latest innovation of the advertising campaign by Sorgente Santa Croce S.p.A.  Clear and simple, this powerful campaign aims at recreating the values of the Canistro source, where the mineral water originates. The best water available on the market is offered:  very little sodium (only 1,2mg/l), a well-balanced rate of total dissolved solids (TDS 170,4mg/l) and few nitrates (1mg/l), which indicate purity. Always eager to renovate its own image, this latest campaign by the Abruzzi company proposes a new design, fresh, bright and clear, conveying the determination to be increasingly transparent in the eye of the consumer, inviting him to know everything about the product he is buying.  The new TV spot carries an appealing,  innovative and forceful message: "With Santa Croce water you choose not to give anything up, because it has all  the best features you look for in mineral water".